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October 17, 2008

Comments

Parth

So, with that said. How do you go about marketing to this demographic? I mean, how exactly do busy professionals find blogs?

Annie

An interesting issue. My thoughts are that if you build a compelling blog within a specific field and you recruit thought leaders in that field to co-author, other leaders will join in the conversation. I am not talking about what has been in the past has been defined as a community, ala linkedin, you are building an online intelligent and thought provoking area that leaders will migrate towards.

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