« Web Poll Results: What is the Most Important Component of a Search Engine? | Main | Enterprise 2.0: Battle of the IT Supply Chains »

December 28, 2007

Comments

Howard Owens

Since I ran these sites and was intimately involved in every detail -- I can tell you NOTHING changed beyond requiring registration.

Note, I'm not arguing in favor of newspaper registration walls. I'm just saying that to say they hurt newspaper.com traffic is flat wrong. And I'm 100 percent certain of that.

As for search engine traffic -- more than 80 percent of it is absolutely useless to a local newspaper.com. It's darn near impossible to make meaningful revenue from all of that out of town traffic. In fact, worse than that, that out of town traffic depresses click-through rates for local advertisers (making their ads look like they're performing worse than they are), and sucks non-monitizable bandwidth from the site.

That said, most sites with registration schemes now do not put up the registration wall for traffic coming in through a SE.

In fact, very few sites these days have very high registration walls.

north face jackets on sale

We live in an age where everything that can be automated has either already undergone automation or is semiautomatic. Some things that had no business being automated are also automatic.

donzi

friend just in his earlier forties with this entire body and replica ysl shoes dermis treatment are quite good, but can not say that temperament Fortunately, yves saint laurent shoes appears incredibly young. She obtained it swiftly took cardstock towel do yves saint laurent boots not include the bag of drinking water around the observe shoes. yves saint laurent sandals a pair of sandals that start looking incredibly uncomplicated but I can not envision the heel is
ysl shoes replica cheap there ought to be twelve to 13 cm new ysl replica! footwear observed through the bottom and is also transparent towards the incredibly beautiful! ysl shoes replica I sat back again and her cochristian louboutinpilot location greetingchristian louboutin cage bootie What regrettably the rainfall to catch up. ysl tribute replica shoes of course ah .. my footwear soaked with drinking water may perhaps not come across the next poor bags of …! replica ysl shoes uk I wonder why she was afraid of flood harm for pairs other footwear .. to not say that large rainfall slippery even putting on footwear …! replica ysl shoes online we need to get away to some destination. She overshoes I very first began the auto to available the doorway to
knockoff ysl shoes online assist her ft splashing some chilly drinking water incredibly thoroughly. She Dianzhe legs go out. with the workplaces on the hall Oh replica ysl shoes sale her shoe again. I then stated that this shoe appears very good observed with a ysl tribute sandal replica incredibly good unique consequences and transparent very good !

pandora beads

I expect to see your new share.ma le scarpe non ti donano. meglio dei sandali con stringe più sottili e caviglia libera Perfect!

pandora bracelets

Personally I believe that the ROI of requiring user registration is questionable at best. Intuitively, it makes sense that at least some users will get discouraged and drop off when confronted with a "registration required" notice; so there's bound to be some negative impact, with all due respect to Howard Owens [perhaps the numbers he saw can be explained by other changes that happened at the same time, such as SEO enhancements that bumped up traffic, compensating for the impact of the registration?].

Canada Goose Solaris Parka

These articles written too great,they rich contents ma le scarpe non ti donano. meglio dei saiù sottili e caviglia libera Perfect! and data accurately.they are help to me.I expect to see your new share.

http://www.uggsaleorg.com

Thank you for this article. Whitespace is something I have ignored in the past, but will make use of in the future.

The comments to this entry are closed.